DIGITAL MARKETING CASE STUDIES
Outcome
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
Attracting family homeowner renovation jobs for a construction company with a low‑risk “Free Consultation” offer and Conversion Funnel.
PROBLEM
The team wanted to attract families looking for home and bathroom renovations. Challenges included competing against established contractors, seasonal demand fluctuations, and homeowners’ hesitancy to commit to large renovation projects. The client’s previous marketing efforts were generating leads, but at a high cost per acquisition.”
User research revealed people were actively searching Google for ‘renovations’ and related high-intent terms. Analysis showed regular monthly searches for ‘bathroom renovation [city]’ with moderate competition. Competitor research revealed most contractors were using generic, contractor-focused messaging rather than addressing homeowner pain points like budget concerns, project timeline anxiety, and trust issues.
STRATEGY
- Leverage Google Ads to capture high‑intent searches.
- Drive traffic to a conversion‑designed landing page with strong visuals.
- Target specific keywords: ‘bathroom renovation,’ ‘kitchen remodel,’ ‘home renovation contractor’ with geo-targeting within a specific radius.
- Implement audience exclusions to avoid previous website visitors and focus budget on cold traffic.
- Present a low‑risk offer: free renovation consultation as the primary CTA.
EXECUTION HIGHLIGHTS
- High-quality design and photography, including before/after proof.
A/B tested 3 headline variations focusing on ‘Free Consultation’ vs ‘Expert Renovation’ vs ‘Trusted Local Contractor’. - On-page social proof: case studies and testimonials.
- Implemented Google Ads conversion tracking and call tracking to measure both form submissions and phone enquiries.
- Clear process, next steps, and friction-reduced enquiry form.
RESULTS
🏆 13% conversion rate from cold traffic.
🏆 20:1 return on Google Ad spend.
WHY THIS WORKED
Intent-first channel (Google Search) with a low-risk, relevant offer.
Addressed the three main barriers: cost uncertainty (free consultation), trust (social proof), and commitment fear (no-obligation offer).
Visual trust builders (before/after photos, testimonials) reduce uncertainty.
Clear process and next steps increase form completion.
SERVICES
Outcome
393% Growth In LinkedIn Followers (To 7,400) Using Expert Thought Leadership Content Marketing Strategy
Building thought leadership and digital presence for an HR consultant through strategic content marketing and lead magnets. Campaign delivered 393% follower growth and 19.6% conversion rates on landing pages.
PROBLEM
Paulette wanted to develop her thought leadership and extend her in-person training programs digitally. She needed a way to build her database, develop her brand, and drive enrolments to her programs. Her expertise in HR training for major organisations wasn’t translating into a strong digital presence or lead generation system.
As an HR thought leader and trainer to teams in major organizations including NAB, ANZ, and other prominent companies, the consultant had proven expertise in HR, leadership, and culture. The challenge was leveraging this knowledge to build a digital audience and convert followers into program participants through valuable content offerings.
STRATEGY
- Develop a comprehensive content marketing approach focused on sharing HR and leadership wisdom.
- Implement weekly email newsletters to nurture audience relationships.
- Create valuable content lead magnets to capture prospects and build database.
- Establish consistent thought leadership presence on LinkedIn to reach HR professionals.
- Design conversion-optimized landing pages to capture leads from content.
EXECUTION HIGHLIGHTS
- Developed responsive landing pages optimized for mobile and desktop conversion.
- Created compelling lead magnets addressing specific HR and leadership pain points.
- Implemented weekly email newsletter strategy with valuable, actionable content.
- Designed professional landing page templates with clear value propositions.
- Built systematic content distribution across LinkedIn and email channels.
RESULTS
🏆 Average conversion rate of 19.6% on landing page visitors.
🏆 Over 7,400 followers on LinkedIn (up from 1,500 followers when we started).
🏆 393% growth in LinkedIn following through consistent thought leadership content.
WHY THIS WORKED
For thought leadership and advice firms, growing a community and continually offering value via content is the #1 strategy.
Consistent value delivery builds trust and positions the consultant as the go-to expert.
Lead magnets aligned with audience pain points create natural conversion opportunities.
Professional landing page design and clear value propositions reduce conversion friction.
SERVICES
Outcome
Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Conversion Funnel
Generating mortgage and refinancing leads for a financial advisor through targeted Facebook advertising to medical professionals. Campaign achieved sub-$100 client acquisition costs with 33% enquiry-to-funding conversion rates.
PROBLEM
The financial advice & mortgage broking team wanted to generate leads for mortgages and mortgage refinancing using digital marketing. Previous marketing efforts lacked focus and weren’t delivering cost-effective results. The challenge was identifying and reaching qualified prospects who had both the income capacity and immediate need for mortgage services.
Challenging the advisor and his team to develop a ‘niche’ approach using a dialled-in customer persona helped create a more relevant campaign. Research revealed that medical professionals represented an ideal target market due to their high income potential, specific financial needs, and tendency to value professional advice for major financial decisions.
STRATEGY
- Target people working in medical professions because the advisor had great experience serving doctors and could offer them tailored service.
- Leverage Facebook’s detailed targeting capabilities to reach medical professionals specifically.
- Focus on high net worth individuals within the medical field who typically require specialized financial guidance.
- Create messaging that speaks directly to the unique financial challenges and opportunities faced by medical professionals.
- Develop a conversion-optimized landing page that resonates with the medical professional persona.
EXECUTION HIGHLIGHTS
- Designed profession-specific landing pages featuring medical imagery and relevant messaging.
- Created Facebook ad campaigns with precise targeting parameters for medical professionals.
- Developed compelling ad copy addressing specific financial pain points of doctors and medical staff.
- Implemented conversion tracking to measure both lead generation and final loan funding rates.
- Built mobile-responsive landing pages optimized for Facebook traffic conversion.
RESULTS
🏆 Landing Page conversion rate: 6.9% (cold Facebook traffic).
🏆 Average Cost Per Lead: $31.60.
🏆 33% conversion from enquiry to funded loan.
🏆 Overall client acquisition cost maintained under $100 per new client.
WHY THIS WORKED
By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.
Medical professionals have predictable income patterns and specific financial needs that align well with mortgage services.
Targeted messaging reduced ad waste and improved conversion rates compared to broad audience targeting.
The team’s existing experience with medical clients provided credibility and specialized service capability.
SERVICES
Outcome
27X Revenue Growth With ‘Full Funnel’ Social Proof Marketing Strategy Powered Up By Facebook Ads
Transforming a declining online course business through comprehensive sales funnel optimization and Facebook advertising. Campaign achieved 2,778% revenue growth and 51.90% reduction in customer acquisition costs with 27X ROAS.
PROBLEM
Course creator was running his own Facebook Ads campaigns, but over the last 2 years his results were steadily declining and cost per new customer acquisition was increasing. His existing approach wasn’t effectively nurturing prospects or maximizing the value from his advertising spend, leading to poor campaign performance and declining profitability.
Facebook offers broad targeting options around interests. After researching the options it was clear we could target investment based interests and put this ad in front of the right people. The platform’s sophisticated audience capabilities combined with proper funnel architecture presented an opportunity to dramatically improve campaign performance and customer lifetime value.
STRATEGY
- Set about building a sales funnel that attracted cold audience, re-engaged with his warm audiences and drove sales to the hot audiences.
- Implement comprehensive remarketing campaigns to nurture prospects through multiple touchpoints.
- Create conversion-optimized sales pages designed for maximum customer acquisition.
- Develop systematic social proof collection to build credibility and trust.
- Structure campaigns to move prospects through awareness, consideration, and purchase phases effectively.
EXECUTION HIGHLIGHTS
- Built conversion-optimized sales pages with compelling copy and clear value propositions.
- Implemented remarketing and abandon cart campaigns for prospect re-engagement.
- Created convenient PDF versions of course materials to increase perceived value.
- Developed NPS feedback campaigns that systematically collected 364 testimonials in 12 months.
- Designed full-funnel approach covering cold traffic acquisition through to customer retention.
RESULTS
🏆 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
🏆 Able to scale revenue from Facebook Ads 2,778% (to over $110,000/month).
🏆 Generated 364 customer testimonials in 12 months for ongoing social proof.
🏆 Achieved sustainable, profitable growth through systematic funnel optimization.
WHY THIS WORKED
Conversion optimized sales pages improved the customer acquisition process.
Remarketing & abandon cart campaigns recovered prospects who didn’t initially convert.
Offered the books as a convenient PDF version increased perceived value and conversions.
Created NPS feedback campaigns and collected 364 testimonials in 12 months to build social proof.
Full-funnel approach ensured no prospect was left behind, maximizing the value from each advertising dollar.
SERVICES
Outcome
Top Positions On Google For Highly Competitive Financial Advice Search Terms Using ‘Skyscraper Content’ Technique
Achieving market leadership in Google search results for competitive financial planning keywords through strategic content marketing. Campaign secured multiple top 5 rankings using persona-targeted, high-value content creation.
PROBLEM
The team wanted to increase their performance in Google’s organic search results. As the client put it, “To be the market leader in personal financial planning.” The financial advice industry is highly competitive in search, with established firms dominating key terms that drive qualified prospects seeking financial guidance.
Set out to leverage best practices in content marketing and create content that’s high quality, bookmark worthy and share worthy. The opportunity existed to outrank competitors by delivering superior value to searchers looking for comprehensive financial planning information and guidance.
STRATEGY
- Created guide-based long form articles that delivered indisputable value.
- After identifying customer personas, only targeted one persona per piece of content.
- Implemented the “Skyscraper Technique” – creating content significantly better than existing top-ranking pages.
- Focused on comprehensive, actionable guides that serve as definitive resources for specific financial planning topics.
- Structured content around specific customer personas to maximize relevance and engagement.
EXECUTION HIGHLIGHTS
- Developed comprehensive long-form guides covering key financial planning topics.
- Created content with clear table of contents and easy navigation structure.
- Included practical examples and relatable scenarios for target personas.
- Optimized URLs to closely match target keywords for better search relevance.
- Designed clickable titles with compelling promises that encourage click-through.
RESULTS
🏆 “retirement planning australia” – Position 1
🏆 “retirement guide” – Position 3
🏆 “retirement strategies” – Position 3
🏆 “preparing for retirement australia” – Position 3
🏆 “planning retirement” – Position 3
🏆 “retirement plan” – Position 3
🏆 “planning for retirement australia” – Position
🏆 “retirement strategies australia” – Position 4
🏆 “financial planning for retirement” – Position 4
🏆 “retirement planning strategies” – Position 4
Data: Ahrefs
WHY THIS WORKED
Super helpful content that genuinely answers searchers’ questions builds authority and trust.
Great (clickable) titles with rock solid promises improve click-through rates from search results.
Table of contents and easy to navigate article structure enhances user experience.
Examples with relatable content increase engagement and time on page.
Short URLs that closely match target keywords improve search relevance and rankings.
SERVICES
Outcome
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With Comprehensive 12-Month Digital Marketing Strategy
Transforming a multi-location education business from boutique to premium brand through integrated digital strategy. Campaign delivered 100% increase in monthly enrollments and 85% growth in overall leads across 17 locations.
PROBLEM
Departing from its initial identity of a “boutique” brand, the client wanted a brand evolution to reflect a more sophisticated and professional identity in order to differentiate itself as a premium centre. The existing brand positioning and digital presence wasn’t supporting their growth ambitions or premium market positioning across their multiple locations.
To support both immediate enrollment goals and future growth, we needed to develop a digital strategy up to the task. After starting with an audit of their existing digital capabilities, I assessed their competitors across 11 core digital channels. Then delivered a multi-channel 12-month digital strategy linked to measurable KPIs. The comprehensive approach would address both brand positioning and performance marketing needs.
STRATEGY
- Focus on local area marketing (with 17 locations each was incredibly important in Google), with local SEO, citations, content and Google Ads.
- Support the brand with Facebook Ads to build awareness and consideration.
- Improve conversions with a website refresh that better reflected the premium brand positioning.
- Implement integrated digital approach across search, social, and website optimization.
- Develop location-specific marketing campaigns to maximize local market penetration.
EXECUTION HIGHLIGHTS
- Conducted comprehensive competitive analysis across 11 core digital channels.
- Implemented location-specific Google Ads campaigns optimized for phone call conversions.
- Developed Facebook advertising campaigns for brand building and remarketing.
- Executed complete website refresh to align with premium brand positioning.
- Built local SEO foundation with citations and location-specific content strategies.
RESULTS
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
WHY THIS WORKED
Captured the essence of the brand in the refresh, aligning digital presence with premium positioning.
Highly effective Google Ads campaigns that focused on phone call conversions maximized immediate enrolments.
Strong local branding presence through Facebook and remarketing ads built awareness and consideration.
Multi-channel approach ensured consistent brand messaging across all customer touchpoints.
SERVICES
Outcome
Unheard Of Conversion Rate Of 38.2% Of Visitors Into Leads Using Conversion Opt-In Page, Email & Google Ads
Exceptional lead-gen performance for professional development training through strategic Google Ads and landing page optimization. Campaign delivered 38.2% conversion rate using targeted lead magnets and email follow-up sequences.
PROBLEM
The team were looking for ways to attract dentists to their professional development training courses. The existing approach wasn’t effectively capturing qualified leads or converting website visitors into prospects for their specialized training programs in the dental industry.
Keyword research on searches via Google found ‘dental CPD’ was a great, highly relevant opportunity to target. The search volume and intent indicated strong demand from dental professionals seeking continuing professional development, presenting a clear pathway to reach qualified prospects actively looking for training solutions.
STRATEGY
- Developed a Google Ads campaign directing traffic to a highly tailored landing page offering a series of ‘low risk’ free offers (otherwise known as lead magnets).
- Created compelling opt-in offers specifically designed for dental professionals seeking CPD opportunities.
- Implemented email marketing follow-up sequences to nurture leads and engage with the sales team.
- Focused on reducing perceived risk through valuable free content before asking for commitment to paid training.
EXECUTION HIGHLIGHTS
- Built highly targeted landing page specifically designed for dental CPD searchers.
- Created low-risk lead magnets that provided immediate value to prospects.
- Implemented Google Ads campaigns targeting “dental CPD” and related high-intent keywords.
- Developed email marketing sequences to nurture leads through the sales process.
- Designed conversion-optimized page elements to maximize opt-in rates.
RESULTS
🏆 38.2% conversion rate on the landing page (running a mix of cold Google Ads and house email list traffic).
🏆 Successfully attracted qualified dental professionals to training courses.
🏆 Generated high-quality leads through strategic lead magnet approach.
🏆 Achieved exceptional conversion performance compared to industry benchmarks.
WHY THIS WORKED
Highly targeted and relevant to their persona – dental professionals seeking CPD matched perfectly with the offering.
Low risk offers made with lead magnets reduced barriers to entry and increased conversion rates.
Strategic keyword targeting ensured traffic was highly qualified and ready to engage with training opportunities.
SERVICES
Outcome
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads Strategy With Conversion Optimisation
Transforming a short-term finance business into the secured loans market through strategic digital pivot. Campaign delivered 527% growth in funded loans with 62% reduction in cost per acquisition across Google Ads and Facebook platforms.
PROBLEM
Facing a stringent regulatory environment, the team decided to switch from the short-term loan market, and refocus their product offering on medium-term, secured loans. This pivot in their business meant we needed to rethink their entire digital strategy to effectively reach and convert a different target market with different needs and search behaviors.
‘Secured loans’ and related terms are heavily searched on Google, so that would be the first channel to test. Then their target audience was easily targeted on Facebook, so that would be the second channel to test. The combination of high search volume and clear audience targeting options provided a strong foundation for rapid market entry and growth.
STRATEGY
- Designing a digital strategy that allowed the team to test the new secured loans market in a controlled manner, with best practice data analytics.
- The goal was to prove profitability in this new market, then safely and systematically scale up the business.
- Implement comprehensive conversion optimization through landing page testing and refinement.
- Build highly granular Google Ads campaigns to maximize relevance and control costs.
- Develop targeted Facebook campaigns to reach specific customer personas interested in secured lending.
EXECUTION HIGHLIGHTS
- Tested new messaging and design on landing pages first, proving conversion improvements before scaling.
- Built highly granular Google Ads campaign with 1,102 keywords, 1,344 ads and 19,000 negative keywords for maximum control.
- Targeted content and campaigns to specific customer personas seeking secured loan solutions.
- Implemented comprehensive analytics and tracking to measure profitability at every stage.
- Systematically scaled successful campaigns once profitability was proven.
RESULTS
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
🏆 Successfully proven profitability in new secured loans market.
WHY THIS WORKED
Tested new messaging and design on landing pages first. Once the increase in conversions was proven, then rolled out changes across the site.
Built a highly granular Google Ads campaign (1,102 keywords with 1,344 ads and 19,000 negative keywords in the account) for maximum control and relevance.
Targeted content to specific customer personas, ensuring messaging resonated with secured loan seekers rather than short-term borrowers.
SERVICES
Outcome
$100,000,000+ In Sales For Melbourne Townhouse Sales Team
Powering real estate lead generation through mobile-first conversion funnels and multi-channel digital strategy. Campaign generated 10,000+ qualified leads with 1% conversion rate, delivering over $100M in property sales with 13X+ ROI on marketing spend.
PROBLEM
Traditional real estate lead sources were proving inadequate for scale and cost-effectiveness. Property portals were highly expensive but delivered low volume, while existing lead generation companies weren’t providing the quality and quantity of leads needed to support aggressive sales targets for premium townhouse developments.
The opportunity lay in building a comprehensive digital ecosystem that could generate high-quality leads at scale while providing superior user experience. By creating mobile-first conversion funnels and leveraging multiple digital channels, we could capture prospects at various stages of their property buying journey and systematically nurture them toward sales conversations.
STRATEGY
- Developed mobile-first conversion funnel optimized for mobile app-like experience on smartphones.
- Implemented multi-channel approach: Google Ads (Search, Demand-Gen, YouTube), Meta (Facebook and Instagram).
- Created post-conversion qualification and enrichment questionnaire to improve lead quality.
- Built integrated CRM pipeline connecting leads directly to sales team and finance partners.
- Established sales and marketing automation to maximize conversion efficiency.
EXECUTION HIGHLIGHTS
- Built mobile-optimized conversion funnels delivering 7.55% conversion rate.
- Launched comprehensive Google Ads strategy across Search, Demand-Gen, and YouTube campaigns.
- Implemented Meta advertising across Facebook and Instagram platforms.
- Created qualification questionnaire system to enrich lead data before sales handoff.
- Integrated CRM automation connecting marketing leads directly to sales team and finance partners.
RESULTS
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
🏆 $85,000,000+ total sales value generated.
🏆 ROI on marketing spend sitting at over 13X.
WHY THIS WORKED
Mobile-first approach captured prospects where they spend most of their time – on smartphones.
Multi-channel strategy ensured maximum reach across different audience segments and buying stages.
Post-conversion qualification improved lead quality and sales team efficiency.
Integrated CRM automation eliminated lead leakage and ensured immediate follow-up.
Data-driven optimization across multiple funnels maximized conversion rates and ROI.
SERVICES
Outcome
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
Achieving exceptional lead-to-sale conversion rates for luxury property development through multi-channel digital strategy. Campaign delivered 1.3% conversion rate across Google and Meta platforms with 1,807% ROI (18X) on marketing investment.
PROBLEM
Luxury apartment developers face unique challenges in lead generation and conversion. High-value property sales require sophisticated marketing approaches that can attract qualified prospects willing to invest in premium developments. Traditional real estate marketing often struggles to deliver the quality of leads needed for luxury property conversions at scale.
Opportunity
The luxury property market presents significant opportunities for digital marketing when executed with precision targeting and premium positioning. By leveraging multiple digital channels and creating sophisticated lead nurturing systems, we could capture high-intent prospects and guide them through the extended sales cycle typical of luxury property purchases.
STRATEGY
- Implemented comprehensive multi-channel approach across Google (Search, Demand-Gen, YouTube) and Meta (Facebook, Instagram) platforms.
- Developed premium brand positioning and messaging aligned with luxury apartment market expectations.
- Created sophisticated lead tracking and CRM integration to monitor entire sales funnel from initial contact to purchase.
- Built targeted campaigns designed to attract high-net-worth individuals interested in luxury property investment.
EXECUTION HIGHLIGHTS
- Launched integrated Google Ads strategy across Search, Demand-Gen, and YouTube campaigns targeting luxury buyers.
- Implemented Meta advertising campaigns on Facebook and Instagram.
- Drove traffic to a high-converting mobile-first Conversion Funnel.
- Developed lead qualification & enrichment processes to ensure sales team received high-quality prospects.
- Comprehensive CRM tracking system monitoring lead progression through sales stages.
RESULTS
🏆 1.3% lead-to-sale conversion rate across both Google and Meta channels.
🏆 1,807% ROI on marketing spend (18X return on investment).
🏆 30+ confirmed purchases tracked through CRM system.
🏆 Consistent lead flow with detailed sales outcome tracking.
Scalable system for luxury property lead-gen and sales.
WHY THIS WORKED
Multi-channel approach ensured maximum reach across different luxury buyer personas and platforms.
Premium positioning and messaging resonated with high-net-worth target audience.
Comprehensive CRM integration eliminated lead leakage and provided clear sales attribution.
Focus on quality over quantity delivered higher-value prospects more likely to convert to actual purchases.
SERVICES
Outcome
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
Lead-generation for property management through keyword-specific conversion funnels and automated CRM integration. Campaign delivered 11.7% conversion rate and 42 high lifetime value sales in heavily competitive market.
PROBLEM
Property management companies face intense competition in digital marketing, with high cost-per-click rates and difficulty differentiating their services. Traditional lead generation approaches often deliver low-quality prospects who aren’t serious about engaging property management services, resulting in poor conversion rates and wasted marketing spend on unqualified leads.
The opportunity lay in creating highly targeted conversion experiences that spoke directly to specific search intents. By building individual conversion pages tailored to top revenue-driving keywords and implementing comprehensive lead qualification systems, we could capture higher-intent prospects and dramatically improve conversion rates in this competitive market.
STRATEGY
- Developed Google Ads campaigns targeting high-value property management keywords with strong commercial intent.
- Created conversion funnels with individually tailored landing pages for top revenue-driving search terms.
- Implemented qualification and enrichment questionnaire to filter and enhance lead quality.
- Built automated email notifications to sales team and integrated CRM system for immediate follow-up.
- Focused on converting high lifetime value property management contracts rather than volume metrics.
EXECUTION HIGHLIGHTS
- Built keyword-specific conversion pages tailored to top revenue-driving search terms for maximum relevance.
- Implemented comprehensive qualification questionnaire to enrich lead data and filter prospects.
- Created automated email notification system ensuring immediate sales team response.
- Integrated CRM system for seamless lead management and conversion tracking.
- Optimized Google Ads campaigns for quality leads rather than volume, focusing on commercial intent keywords.
RESULTS
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
🏆 High lifetime value service contracts in heavily competitive market.
WHY THIS WORKED
Keyword-specific conversion pages delivered highly relevant experiences that matched search intent perfectly.
Qualification questionnaire filtered out low-intent prospects while enriching data for serious buyers.
Focus on high lifetime value contracts rather than volume metrics delivered superior ROI.
Strategic targeting of commercial intent keywords attracted prospects ready to engage property management services.
SERVICES
Outcome
Helping Aussie Health eComm Startup Grow Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
Delivering direct response copy for one of Australia’s fastest-growing health & fitness brands across Meta, Google, Landing Page,s Product Pages, email and more. Campaign delivered explosive revenue growth from startup to 450,000+ units sold worldwide with products in 500+ retail locations.
PROBLEM
Sydney-based supplement startup needed to break through in Australia’s highly competitive health and wellness market. The challenge was building brand recognition and driving consistent sales in a crowded marketplace dominated by established international brands, while establishing credibility and trust with Australian consumers who are increasingly skeptical of supplement marketing claims.
The opportunity lay in leveraging Australia’s growing health consciousness and preference for locally-owned brands. By creating compelling direct response marketing that combined scientific credibility with authentic Australian brand positioning, we could capture market share and build a sustainable competitive advantage in the expanding wellness sector.
STRATEGY
- Developed comprehensive direct response copy across all customer touch points: email, ads, landing pages, product pages, sales pages, sales collateral, and video sales letters (VSLs).
- Implemented multi-channel approach across Meta (Facebook/Instagram), Google Ads, and email marketing.
- Created scalable ads to drive hundreds of daily sales through proven direct response principles.
- Position brand positioning around scientific research focus.
EXECUTION HIGHLIGHTS
- Created direct response copy generating hundreds of sales per day through proven conversion frameworks.
- Comprehensive Meta and Google ad copy reaching 3,500,000+ Australians monthly.
- Developed email marketing sequences and sales collateral.
- Copy for high-converting landing pages and product pages.
- Created video sales scripts and sales materials.
RESULTS
🏆 Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
🏆 450,000+ units sold worldwide with strong international expansion.
🏆 500+ retail stores stocking products across Australia.
🏆 67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
🏆 Established as one of Australia’s fastest-growing health & fitness brands.
WHY THIS WORKED
Comprehensive direct response approach across all touchpoints created consistent, compelling messaging that drives action.
Multi-channel strategy with high frequency (19+ ad exposures per person) built strong brand recall and recognition.
Australian-owned positioning resonated with local market preferences for supporting domestic brands.
Scientific credibility and research focus differentiated from typical supplement marketing approaches.
SERVICES
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
