DIRECT RESPONSE COPY
Great copy is the heartbeat of digital campaigns that deliver results.
We’ll sharpen your messaging to drive action.
Digital Ad Copy
Scroll-stopping ads that grab attention, build desire, and drive clicks across all major platforms.
- Facebook & Instagram Ads
- Google Search Ads
- Google Display & Demand-Gen Ads
- YouTube Ads
- Short-Form VLSs / Video Scripts
Lead-Gen Funnels
Lead generation funnels designed to convert, qualify, and enrich cold traffic into qualified leads.
- Local Business Lead-Gen
- Lead Magnet Conversion Pages
- Multi-Step Opt-In Forms
- Lead Qualification Strategies
- Sales Optimized Thank You Pages
Sales Funnels & VSLs
High-converting sales funnels and video sales letters that guide prospects to purchase decisions.
- Long-Form Sales Pages
- Video Sales Letter Scripts
- Webinar Registration Pages
- Digital Product Saless
- Upsell & Downsell Sequences
eComm Sales & Product Pages
Product descriptions and sales copy that overcome objections and drive add-to-cart actions.
- Product Page Copy
- Pre-Sell / Advertorial Pages
- eComm Digital Ad Sales Pages
- Bundle & Package Offers
- Product Launch Pages
Website Copy
Strategic website copy that positions your brand, builds trust, and guides visitors to conversion.
- SEO Optimized
- Conversion Optimized
- Marketing Centric
- Sales Focused, Action Orientated
- 30+ Industries Delivered
Landing Pages
Laser-focused landing pages designed for a single conversion goal with zero distractions.
- PPC Landing Pages
- Lead Magnet Squeeze Pages
- Local Lead-Gen Conversion Pages
- Event & Launch Pages
- Demo Request Pages
eComm Sales Emails
Revenue-driving email campaigns that recover carts, announce launches, and promote offers.
- Abandoned Cart Sequences
- Product Launch Campaigns
- Sales & Promotion Emails
- Win-Back Campaigns
- Content-Driven Nurture Emails
Marketing Automation Copy
Set-it-and-forget-it sequences that nurture, educate, and convert on autopilot.
- Welcome Sequences
- Onboarding Flows
- Sales Automation Flows
- Re-Engagement Campaigns
- Loyalty, Reviews & Referral Campaigns
Newsletters / Lead Nurture
Educational and entertaining content that builds relationships and keeps your brand top-of-mind.
- Weekly / Monthly Newsletters
- Educational Drip Campaigns
- Thought Leadership Content
- Case Study & Success Stories
- Soft-Sell Content Marketing
Social Media Copy
Engaging organic and paid social content that builds community and drives engagement.
- Organic Post Copy
- Carousel & Story Scripts
- Reel & Short Video Scripts
- Influencer Collaboration Copy
- Linkedin Organic Content
SaaS & B2B Copy
Technical-yet-persuasive copy that speaks to decision-makers and drives enterprise conversions.
- Feature & Sales Pages
- SaaS Demo & Trial Pages
- Pricing Page Optimization
- Case Studies & Thought Leadership
- Sales Collateral
Retargeting Campaigns
Strategic follow-up copy that brings back window shoppers and converts warm traffic.
- Retargeting Ad Copy
- Content-Based Retargeting
- Cross-Platform Sequences
- Objection-Handling Ads
- Customer Win-Back Ads
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
COPY RESULTS
Helping Grow Aussie Health eComm Startup Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
450,000+ units sold worldwide with strong international expansion.
67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
🏆 13% conversion rate from cold traffic.
🏆 20:1 return on Google Ad spend.
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads & Conversion Optimisation
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Conversion Funnel
🏆 Landing Page conversion rate: 6.9% (cold Facebook traffic).
🏆 Average Cost Per Lead: $31.60.
🏆 33% conversion from enquiry to funded loan.
🏆 Overall client acquisition cost maintained under $100 per new client.
27X Revenue Growth With ‘Full Funnel’ Social Proof Marketing Strategy Powered Up By Facebook Ads
🏆 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
🏆 Able to scale revenue from Facebook Ads 2,778% (to over $110,000/month).
🏆 Generated 364 customer testimonials in 12 months for ongoing social proof.
Top Positions On Google For Highly Competitive Financial Advice Search Terms Using ‘Skyscraper Content’ Technique
🏆 “retirement planning australia” – Position 1
🏆 “retirement guide” – Position 3
🏆 “retirement strategies” – Position 3
🏆 “preparing for retirement australia” – Position 3
🏆 “planning retirement” – Position 3
🏆 “retirement plan” – Position 3
🏆 “planning for retirement australia” – Position
🏆 “retirement strategies australia” – Position 4
🏆 “financial planning for retirement” – Position 4
🏆 “retirement planning strategies” – Position 4
Data: Ahrefs
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
Unheard Of Conversion Rate Of 38.2% Of Visitors Into Leads Using Conversion Opt-In Page, Email & Google Ads
🏆 38.2% conversion rate on the landing page (running a mix of cold Google Ads and house email list traffic).
🏆 Successfully attracted qualified dental professionals to training courses.
🏆 Generated high-quality leads through strategic lead magnet approach.
393% Growth In LinkedIn Followers (To 7,400) Using Expert Thought Leadership Content Marketing Strategy
🏆 Average conversion rate of 19.6% on landing page visitors.
🏆 Over 7,400 followers on LinkedIn (up from 1,500 followers when we started).
🏆 393% growth in LinkedIn following through consistent thought leadership content.
