DIGITAL ADS
We don’t run ads for impressions or vanity metrics.
We engineer conversion systems that turn ad spend into predictable, measurable ROI – across Google, Meta, and YouTube.
Google Search Ads
Capture active intent when prospects search for your product, service, or solution. We structure campaigns using professional-grade account architecture with tight match-type control.
- Granular account build for highly relevant message-matching with search terms, ad copy and landing pages
- Conversion tracking and attribution setup for accurate performance measurement
- Advanced ad asset elements to capture more SERP real estate & clicks
- Continuous conversion optimization
Google Demand-Gen Ads
Generate demand on Google's network. We run image and text-based ads across Google's Display Network, Discover Feed, Google News, Gmail and YouTube.
- Target users who recently searched commercial terms
- Target visitors to key websites or mobile apps
- In-market affinity audiences for your vertical
- 10-20× larger reach into your target audience than search alone
Facebook & Instagram Ads
Meta remains a dominant demand-generation platform due to high reach, detailed targeting options and sophisticated conversion optimization targeting AI.
- Image and video ads across Facebook & Instagram
- Optimal account structure for continuous testing & optimization
- Advanced conversion tracking 'Feedback Loops' to leverage targeting AI
- Creative refresh cycles to prevent ad fatigue
Conversion Funnel Development
We build self-contained microsites engineered to convert with direct-response copywriting, conversion design, and sophisticated end-to-end tracking.
- Heavily optimized to convert, qualify & enrich leads
- Mobile first design, lightning fast load times, direct-response sales copy
- End-to-end integration of ad data, campaign tracking, CRM integration & conversion reporting for superior results
- Real test data shows 234% more leads vs. standard websites (from same traffic source)
Lead Qualification
Lead volume without qualification will simply frustrate you or your sales team. We incorporate strategic friction into your funnel to filter intent with our lead qualification questionnaires.
- Budget range and timeline-to-purchase data capture
- Product variant / service interest / feature segmentation
- Optional process (however around 80-85% of leads complete this process)
- Instant delivery to sales team or integration into CRM
Real-Time Data Tracking
Performance marketing without transparent measurement is just guesswork. We ensure complete visibility from Ad to Lead to Sale with live dashboards and end-to-end tracking.
- Performance Dashboards with hourly updates
- Understand exactly which campaigns, ad sets and creatives delivered results
- Tracking systems to connect ad spend to sales
- Offline sales integration to send offline sales results back to ad networks
12-Month Nurture Engine
Most leads don't buy immediately. Average buyers in high-consideration markets take 6-12 months. We implement automated nurture sequences that continuously engage prospects.
- Proven email marketing frameworks for automated engagement
- Educational content to systematically removes sales objections over time
- Benefit-driven copy with strategic CTAs
- Near-zero incremental cost drives high ROI
AI Targeting "Feedback Loop"
Modern ad platforms gain a better understanding of your ideal clients through quality conversion data. This results in better ad targeting and reduced cost per result.
- Conversion data → Ad Networks = qualified traffic
- Shortened learning periods through quality signals
- Optimize ad delivery to key outcomes (such as qualified leads or sales)
- Get Ad Network AI to find more qualified buyers for you
Cross-Platform Campaign Strategy
No single network dominates a full customer journey. We treat Google and Meta ecosystems as complementary halves of the attention landscape – capturing both active search and generating demand.
- Unified strategy across search, social and demand-gen
- Messaging aligned to key buyer journey stages
- Combined Meta + Google framework achieving strong sales rates across multiple industries
- Budget allocation based on channel-level performance optimization
Creative Development & Testing
Conversion-optimized creative is both art + science. We develop and test multiple ad variants using direct-response principles, rotating based on performance data to prevent fatigue.
- Systematic refresh cycles to fight creative fatigue
- Ad copy tested across 3-5 variants in each campaign
- Image / video creative aligned to audience segments
- Conversion tracking to specific ad creative
Retargeting & Remarketing
Studies show buyers require 7-10+ touchpoints before purchase. We retarget prospects and customers showing relevant behaviour, such as searching commercial terms, visiting domains, watching videos, or engaging with content.
- Custom audience builds from website visitors
- Look-a-Like segment creation based on ideal clients
- Full funnel segmentation with tailored messaging
- Existing customer / qualified leads suppression lists for exclusion from ad campaigns
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
DIGITAL ADS RESULTS
27X Revenue Growth With ‘Full Funnel’ Social Proof Marketing Strategy Powered Up By Facebook Ads
🏆 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
🏆 Able to scale revenue from Facebook Ads 2,778% (to over $110,000/month).
🏆 Generated 364 customer testimonials in 12 months for ongoing social proof.
Helping Grow Aussie Health eComm Startup Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
450,000+ units sold worldwide with strong international expansion.
67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
🏆 13% conversion rate from cold traffic.
🏆 20:1 return on Google Ad spend.
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads & Conversion Optimisation
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Conversion Funnel
🏆 Landing Page conversion rate: 6.9% (cold Facebook traffic).
🏆 Average Cost Per Lead: $31.60.
🏆 33% conversion from enquiry to funded loan.
🏆 Overall client acquisition cost maintained under $100 per new client.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
Unheard Of Conversion Rate Of 38.2% Of Visitors Into Leads Using Conversion Opt-In Page, Email & Google Ads
🏆 38.2% conversion rate on the landing page (running a mix of cold Google Ads and house email list traffic).
🏆 Successfully attracted qualified dental professionals to training courses.
🏆 Generated high-quality leads through strategic lead magnet approach.
