CONVERSION FUNNELS
Don’t burn your budget sending traffic to poorly converting pages.
Convert clicks into leads and customers with cutting-edge Conversion Funnels.
Local Lead-Gen Funnels
Location-specific conversion funnels designed to capture prospects in defined service areas. We build targeted microsites that speak directly to local intent and urgency.
- Qualified lead generation for local businesses
- City / region-specific funnels
- Geo-optimized copy & design
- Perfect for Google Search, Demand-Gen & Meta Ads
Book A Call Funnels
Direct-to-calendar conversion systems removing all friction between interest and scheduled consultation. Built for high-ticket services requiring human conversation.
- Embedded calendar booking (platforms such as Calendly, TidyCal, ScheduleOnce) + final 'Call Booked' page
- Embed VSLs, video testimonials, case study videos, PDFs, Google reviews, testimonials, or other marketing collateral
- Fire conversion data on 'Call Booked' page to optimize ad delivery for booked calls
- Pre-call qualifications questionnaires to arm sales teams
eComm Pre-Sell Funnels
Educational bridge pages that warm cold traffic before sending to product pages. We remove objections, build desire, and increase cart conversion rates.
- Problem-agitation-solution storytelling frameworks
- News story pre-sell advertorials
- Listicles / 10 reasons why pre-sell pages
- Quiz-style funnels
eComm Conversion Pages
Streamlined experiences engineered to maximize purchases. Proven direct response design coupled with effective sales copy.
- Single-page checkout eliminating unnecessary navigation steps
- Designed to overcome key sales objections
- Buy Now boxes & offer presentation
- Integrate with Shopify
VSL (Video Sales Letter) Funnels
Incorporate your long-form video into digital ad funnels to sell complex or high-ticket offerings through storytelling. We assist with script writing and deployment of VSL funnels.
- 15-45 minute video scripts using proven frameworks
- Timed button reveals appearing at psychological conversion peaks
- Watch-time retargeting for prospects who view XX%+ of content
- Transcript versions for accessibility and SEO indexing benefits
Webinar Registration Funnels
Live or automated webinar registration systems building anticipation and commitment. We create indoctrination sequences ensuring high show-up rates and engaged attendees.
- High-converting webinar registration pages
- Zoom, WebinarJam, or EverWebinar platform integration
- Replay funnels capturing those who registered but didn't attend
- Integrate with digital ad campaigns to push your webinar out to a wider audience
Lead Magnet Download Funnels
Value-first content offers exchanged for contact information. Use your PDF guides, checklists, calculators, templates or videos to build your email database.
- High-converting Lead Magnet conversion pages
- Post-conversion 'Next Steps' page to maximise sales opportunities
- Instant delivery of lead magnets through CRM / marketing automation platform integration
- Segmentation and lead qualification opportunities
Application Funnels
High-ticket service application systems that position your business as selective. We use perceived scarcity and qualification to increase desire and pre-commitment.
- Multi-step applications creating investment and commitment
- Disqualification language attracting ideal clients while repelling poor fits
- Conditional approval messaging elevating perceived value
- Instant integration to your CRM with tagging of high-quality leads for sales
Lead Qualification
Automated qualification systems that filter and score leads before they reach your sales team. We've perfected an elegant system to maximize lead volume while enriching and qualifying at the same time.
- Multi-step questionnaires capturing budget, timeline, and decision authority
- Conditional logic routing qualified leads to sales, others to nurture
- Point-based scoring systems ranking leads by conversion probability
- Automatic disqualification saving sales team time on poor-fit prospects
Mobile-First Funnel Design
When you run digital ads 90%+ of traffic arrives via mobile devices. We architect funnels mobile-first, then scale to desktop – not the reverse. Thumb-optimized for actual user behaviour.
- Premium mobile app-like look and feel
- Responsive design adapting to any screen size
- Sub-3-second load times on mobile networks
- Tap-targets sized for easy mobile interaction
Real-Time Data Tracking
Performance marketing without transparent measurement is just guesswork. We ensure complete visibility from Ad to Lead to Sale with live dashboards and end-to-end tracking.
- Performance Dashboards with hourly updates
- Understand exactly which campaigns, ad sets and creatives delivered results
- Tracking systems to connect ad spend to sales
- Offline sales integration to send offline sales results back to ad networks
Split-Testing & Optimization
We continuously improve results with ad and funnel tests. Small wins compound into dramatic performance improvements over time.
- Page variants designed for unique ad campaigns / key commercial search terms
- Offer / Call To Action tests
- Key Persona / hook / angle tests
- Design / imagery / page structure tests
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
CONVERSION FUNNEL RESULTS
Helping Grow Aussie Health eComm Startup Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
450,000+ units sold worldwide with strong international expansion.
67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
🏆 13% conversion rate from cold traffic.
🏆 20:1 return on Google Ad spend.
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Conversion Funnel
🏆 Landing Page conversion rate: 6.9% (cold Facebook traffic).
🏆 Average Cost Per Lead: $31.60.
🏆 33% conversion from enquiry to funded loan.
🏆 Overall client acquisition cost maintained under $100 per new client.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
Unheard Of Conversion Rate Of 38.2% Of Visitors Into Leads Using Conversion Opt-In Page, Email & Google Ads
🏆 38.2% conversion rate on the landing page (running a mix of cold Google Ads and house email list traffic).
🏆 Successfully attracted qualified dental professionals to training courses.
🏆 Generated high-quality leads through strategic lead magnet approach.
393% Growth In LinkedIn Followers (To 7,400) Using Expert Thought Leadership Content Marketing Strategy
🏆 Average conversion rate of 19.6% on landing page visitors.
🏆 Over 7,400 followers on LinkedIn (up from 1,500 followers when we started).
🏆 393% growth in LinkedIn following through consistent thought leadership content.
