PERFORMANCE MARKETING
Plug a complete performance marketing devision straight into your business.
The difference? We deliver results – or we don’t get paid.
No Setup, Creative Or Management Fees
When we engage in performance-based pricing, there's no hidden costs. We include account setup, creative development, conversion funnel design and build, integrations and ongoing optimization in our delivery.
- Zero setup fees or onboarding charges
- Zero creative development fees for ads, funnels, systems
- Performance-based model aligning our mutual success
- Plug-in a performance marketing team into your business
Digital Ad Campaigns
Full-funnel paid advertising across Google and Meta's platforms. We build, launch, and manage digital ad campaigns designed to generate qualified leads and drive revenue.
- Capture existing demand with Google Search
- Create demand with Google's Demand-Gen and YouTube campaigns
- Maximise reach with Facebook and Instagram
- Cross-platform strategy maximizing targetable audience and results
Conversion & Qualification Funnels
Purpose-built multi-step funnels engineered to convert digital ad traffic into qualified leads or sales. We filter intent and enrich prospect data before it reaches your sales team.
- Direct-response landing pages optimized for conversion
- Qualification questionnaires to enrich leads with valuable sales data
- Strategic friction to eliminate tire-kickers and unqualified prospects
- Heavily integrated with digital ad campaigns to enable Ad Network targeting AI to optimize for valuable business outcomes
Research & Targeting Strategy
Deep audience analysis identifying where your ideal customers spend time online. We build custom audiences across platforms using behavioral, demographic, and intent-based signals.
- Commercial search term targeting
- In-market and affinity audiences for demand generation
- Lookalike modeling & retargeting based on your best customers
- Setup to leverage ad network targeting AI to find you more ideal clients
Real-time Performance Dashboard
Live visibility into campaign performance with hourly data updates. Track leads, costs, conversions, and ROI in a single unified dashboard accessible 24/7 from any device.
- Custom dashboards showing key metrics at-a-glance
- Hourly data for near-real-time insights
- Instant new lead email notifications (CC and BCC) for anyone on your team
- Optional daily performance updates
Design Across All Devices
Mobile-first design architecture ensuring flawless performance on smartphones, tablets, and desktops. With 90% of digital ad traffic arriving on mobile, we optimize for thumb-friendly interactions.
- Premium app-like conversion funnel look and feel for users on phones
- Responsive design adapting to any screen size
- Sub-3-second load times on mobile networks
- Tap-targets sized for easy mobile interaction
Lead Attribution, Scoring & Budget Optimization
Advanced tracking connecting every lead back to its source campaign, ad set, and creative. We score leads by quality and allocate budget to channels delivering the highest-value prospects.
- Attribution showing lead source at channel, campaign and ad levels
- Lead scoring based on enrichment & qualification data
- Budget optimization weighting to top-performing channels and campaigns
- Systems to track offline sales back to ad campaigns
Ongoing Optimization
Continuous testing and refinement improving campaign performance over time. We systematically test ad creative, targeting, bidding strategies, and landing page elements to compound results.
- Bid adjustments and budget reallocation based on performance
- Testing of ad copy, headlines, images, and CTAs
- Conversion funnel updates included to no cost
- We work to improve results over time
Integration To CRM Or Marketing Automation Tools
Seamless data flow from conversion funnels to your existing sales and marketing systems. Leads arrive instantly in your CRM with complete attribution data, ready for immediate sales follow-up.
- Integrate with Salesforce, HubSpot, Zoho, Pipedrive, ActiveCampaign and others
- Custom field mapping ensuring data accuracy
- Real-time lead notifications via email
- Webhook & API support for custom integrations with proprietary systems
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
PERFORMANCE MARKETING RESULTS
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
27X Revenue Growth With ‘Full Funnel’ Social Proof Marketing Strategy Powered Up By Facebook Ads
🏆 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
🏆 Able to scale revenue from Facebook Ads 2,778% (to over $110,000/month).
🏆 Generated 364 customer testimonials in 12 months for ongoing social proof.
