THE QUALIFIED LEAD ENGINE
MINI-WORKSHOP
Are You Running Digital Ads For Lead-Gen?
Stop Wasting Money On Unqualified Leads
Add A Lead Qualification Step To Your funnel To Make Google & Meta Ads deliver better quality leads at lower cost per qualified lead, without Sacrificing lead volume.
We’ve Used This method To generate $200M+ in client Revenue By training Google & Meta’s AI to find more qualified buyers.
this Mini-Workshop Shows You How.
ON SALE FOR A LIMITED TIME 45% OFF!
Hurry! Price increases to $67.00 soon – get access today before the update!
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Check-out securely with Stripe or PayPal for instant access.
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We’ve Used This method To generate $200M+ in client Revenue By training Google & Meta’s AI to find more qualified buyers.
this Mini-Workshop Shows You How.
TRUSTED BY
WHAT IF ONE SIMPLE FUNNEL TWEAK COULD...
TRAIN THE AD TARGETING AI TO FIND MORE QUALIFIED PROSPECTS?
What if you could train Google & Meta’s targeting AI to find you more qualified prospects – while maintaining lead volume and a low cost per lead?
That’s exactly what you’ll discover inside the Qualified Lead Engine Mini-Workshop – the same simple solution we’ve used to optimize countless digital ad accounts and help drive $200M+ in client revenue.
This isn’t theory.
It’s from the trenches actionable advice that’s working today.
ACCESS TODAY FOR STEP-BY-STEP GUIDE
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Meet Your DIGITAL LEAD-GEN Guy
Let me share a quick STORY
Hi, I’m Paul Giannotti – founder of ROI Obsession. I’ve been running digital lead-gen ads every day for 15 years. Not teaching from a textbook. Doing it.
Well over $200M+ in tracked sales. 30+ industries. Campaigns that had to perform, or I didn’t get paid.
Here’s what most “experts” won’t tell you:
Meta and Google have built the most sophisticated targeting AI on the planet.
With thousands of data points on each user, they can find more of your ideal customers. But as powerful as the systems are, they can only learn from data you feed it.
And right now? If you’re training it on every lead – including the tire-kickers, the broke browsers, and ghosts – you’re literally paying a billion-dollar algorithm to bring you more unqualified leads.
I built a system that flips this.
So the AI learns from your best prospects, not people who were never going to buy. Every week it gets smarter at finding more buyers.
This Mini-Workshop gives you a step-by-step framework to implement this strategy for yourself. Plus, it’s simple enough that you can set it up in an afternoon.
“Their ads are bringing in 50+ customers / day, with plenty of room to scale! If you have a chance to work with them, take it!!”
– Lachlan (Marketing Manager at Onest Health)
5-STAR CUSTOMER REVIEWS
TRANSFORM YOUR LEAD QUALITY FROM TIME WASTERS TO QUALIFIED PROSPECTS
Verified Purchase
★★★★★
My Ads Guy Asked What I Changed
“He manages my Meta account and called me confused because the lead quality “looked different.” Yeah, different as in actually qualified. I didn’t touch the ads—just added Paul’s qualification quiz between the form and thank you page. Same spend, same creative, completely different results. He’s now watching the workshop himself.”
– Nina Castellanos
Verified Purchase
★★★★★
I Was The Issue
“Turns out I’d been training Facebook to send me garbage leads for the last two years. Firing the pixel on the wrong event. Didn’t even know that was a thing until Paul explained it. Felt stupid for about five minutes, then excited because the fix is SO simple.”
– Greg Hollonak
Verified Purchase
★★★★★
I Thought It Was Basic At First, Then I Actually Did It.
“Honestly? During the workshop I thought “okay, this is pretty basic.” Two steps instead of one. Fire the pixel later. Got it. But then I implemented it and holy sh*t. The difference in lead quality was immediate. Sometimes the simple stuff is simple because it works.“
– Tara
Verified Purchase
★★★★★
We Sell Homes. This Changed Our Entire Lead Process.
“Our old approach: run ads, get leads, have sales call everyone, waste hours on unqualified prospects, repeat. New approach: run ads, get leads, qualification quiz filters and scores them, sales only calls the good ones. We added significant rev to the pipeline last month with the same ad budget. The ROI on this workshop is absurd.”
– Jennifer and Mark, Calloway Homes
Verified Purchase
★★★★★
The Pixel Timing Thing
“That one insight paid for the workshop 100x over. Never occurred to me I was training Meta’s AI wrong.”
– D. Peralta
Verified Purchase
★★★★★
Saved My Sanity
“Our leads were technically cheap. Great, right? Except maybe 1 in 15 was actually worth talking to. My team was burnt out from chasing bad leads. Now we pay a bit more per lead but they’re QUALITY. People who want what we sell and can actually buy it. Team morale completely turned around.”
– Priya Sharma
Verified Purchase
★★★★★
The Thank You Page Section!!!
“Everyone ignores the thank you page. Turns out that’s a huge mistake. Paul’s advice about framing next steps and showing who will call—game changer for our contact rates. Such a small thing that makes a massive difference.”
– Omar Hassan
Verified Purchase
★★★★★
I Was Overcomplicating Everything
“Zapier chains. Custom code. Three different form tools. Then Paul shows this clean two-step system and I felt like an idiot. Ripped out all my complexity. I built his version in a few hours, works better than what I had before.”
– Sam Okafor
Verified Purchase
★★★★★
Skeptical of “Marketing Gurus”, But Pleasantly Surprised.
“No flashy lifestyle stuff. Just a guy who clearly does this for a living explaining exactly how he does it. I implemented the qualification quiz last Tuesday. By Friday I had leads with budget, timeline, and buying preferences filled in.”
– Angela Morrison
Verified Purchase
★★★★★
The Micro-Commitment Stuff is Legit
“I’ve read Cialdini. I know the theory. But Paul shows you how to actually apply it inside a lead funnel. Question order. Framing. The “your quiz” psychology—there’s a real structure to it. My qualification completion rate is 74%.”
– Marcus Chen
Hurry! Price increases to $67.00 soon – get access today before the price expires:
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INSIDE THIS MINI-WORKSHOP
YOU WILL DISCOVER
THE PROBLEM
Poor quality, unqualified leads from digital ads.
THE UNDERLYING
ISSUEs
1) No system to tell Google & Meta which clicks on the ads converted into qualified leads.
2) No way to qualify leads without spiking lead costs and reducing lead volume.
3) The two lead-gen strategies most commonly used by advertisers, brands (and even agencies) don’t actually solve these issues at all – explained directly below.
INCORRECT SOLUTION #1
LEAD-GEN SOLUTION MISTAKE #1:
a Low-Friction SHORT Form
AKA the “Facebook Lead Form” approach.
SHORT FORM
Optimized for speed & reduced friction
Priority: Maximum conversions & minimum cost per lead
Get Your Free Quote
Quick and easy - only takes seconds
In this approach, you ask for the bare minimum:
Name, email, and phone number.
This makes the form easy to complete.
Lowers the friction.
And increases the conversion rate %.
(If you’ve used Facebook Lead Forms before, you’ll know they even pre-fill the fields with user contact details).
So this approach yields plenty of volume.
At a low Cost per Lead.
But do you see the problem?
You’re FLOODED with poorly qualified leads.
Your sales team burns out.
And your customer acquisition cost skyrockets because you’re paying for leads that never buy.
Or you could try…
INCORRECT SOLUTION #2
LEAD-GEN SOLUTION MISTAKE #2:
A High-Friction QUALIFYING Form
AKA the “Qualify Them Upfront” approach.
LONG FORM
Traditional comprehensive qualification form
Problem: Detailed forms create massive friction & kill conversions
Get Your Free Quote
Complete all fields for accurate pricing
Here you ask for everything upfront:
Budget range, timeline, criteria to buy, etc.
Now this approach yields more qualified leads.
But your lead volume tanks.
And Cost per Lead spikes.
What’s worse – you’re feeding less conversion data back to Google and Facebook, so their AI can’t optimize effectively.
You end up with better quality, but you’re starving the ad targeting algorithms that are supposed to be finding you more customers.
Clearly this isn’t a viable solution (unless you have the budget of Salesforce).
THE SOLUTION
Use a simple qualification step in your funnel to qualify, segment and score leads…
While also maintaining lead volume.
Adding this simple step allows you to fire a conversion event only after a lead has been qualified.
THE RESULT
The Ad Targeting Engines at Google & Meta get qualified lead conversion data. This trains the Targeting AI to optimize ad delivery for more qualified leads (as opposed to ANY leads). Getting you higher qualified lead volume. At a lower Cost Per Qualified Lead. So that you predictably hit your growth goals.INTRODUCING THE FASTEST SOLUTION TO...
GENERATE MORE QUALIFIED LEADS FROM YOUR DIGITAL AD BUDGET – AT SCALE
With this resource you will:
Get more from your ad budget – without spending more.
When the ad targeting AI knows what a real customers looks like for your business, they find more of them. Same spend, better prospects.
Stop wasting sales calls on prospects who won’t buy.
Your team’s time is expensive. This system helps filter out tire-kickers before they make it to sales.
Know exactly which ads put money in your pocket (not just clicks).
Most business owners have no idea which campaigns actually drive sales. You’ll have a clear line from ad spend to closed deals.
Turn “just browsing” leads into sales-ready conversations.
By the time your team picks up the phone, they already know what the prospect wants, what they can afford, and how soon they’re looking to take action.
Score leads before they hit your sales team.
Hot prospects can get called first. Lukewarm leads can be nurtured. No more treating everyone the same and hoping for the best.
Segment leads automatically based on what they actually want.
Different needs, different budgets, different timelines—route each lead to the right salesperson, offer, or follow-up sequence without lifting a finger.
Doesn’t fall apart when you’re not watching it.
This runs automatically. Leads come in, get qualified, and land in front of your sales team – without you babysitting the process.
Turn the same ad spend into more closed deals.
Better leads. Better conversations. Better close rates. Your revenue grows without your budget growing with it.
AVAILABLE NOW • INSTANT ACCESS
Limited Time Price Drop
Hurry! Price increases to $67.00 soon – get access today before the update!
60-Day Money-Back Guarantee • Lifetime Access • Stream On Any Device
Check-out securely with Stripe or PayPal for instant access.
BACKED BY OUR 60 DAY MONEY BACK GUARANTEE
IN THIS GROUND-BREAKING MINI-WORKSHOP
HERE's EVERYTHING INCLUDED
Lead Enrichment Mini-Workshop Training (55 Minutes)
Actionable training to master the two-step process that converts basic leads into enriched, qualified prospects without sacrificing lead volume or increasing costs.
Part 1: Conversion Crash Course
Proven principles, real-life examples and the M+V+I-F-A Conversion Formula for optimizing landing pages & offers for cold traffic.
VALUE
$297
Part 2: How To Build Your Qualification Quiz
Guide to crafting high-converting quiz with psychology-based question sequences, micro-commitments, and optimal question types for maximum completion rates.
VALUE
$597
Part 3: How To Integrate Each Stage
A foolproof simple method for tracking ad clicks all the way to customers in your CRM, connecting each system to talk to each other for easy tracking.
VALUE
$297
Part 4: Live Funnel Walkthrough Demo
Over-the-shoulder demo of the entire system in action, from landing page setup to CRM integration, showing you exactly how everything connects together.
VALUE
$297
Special Bonuses 🎁
Bonus 1: Hands On Support (14 Days)
Get personal feedback on your Lead Qualification Quiz from our team.
VALUE
$997
Bonus 2: Pre-Built Qualification Quiz Template (Plug & Play)
Ready-to-use quiz template that you can upload directly and customize for your business to start qualifying leads immediately.
VALUE
$897
TOTAL VALUE
$3,479
Today’s Price:
$67
$37
Limited time pricing.
BACKED BY OUR 60 DAY MONEY BACK GUARANTEE
Hurry! Price increases to $67.00 soon – get access today before the update!
60-Day Money-Back Guarantee • Lifetime Access • Stream On Any Device
Check-out securely with Stripe or PayPal for instant access.
Your Purchase Is Backed By Our Money Back Guarantee
Your purchase is backed by a rock solid money-back guarantee.
Get the Mini-Workshop, watch it, but more importantly apply what you discover.
And if you’re not blown away by the results, then just shoot an email to support@roiobsession.com and request a refund within 60 days.
YOU MADE IT THIS FAR, WILL YOU Take ACTION TODAY?
The Qualified Lead Engine method is a simple, elegant solution that can plug into ANY existing lead-gen funnel.
Today we use it in almost every funnel we run for our client’s performance-based lead-gen campaigns.
And after generating thousands of qualified leads for clients across real estate, professional services, finance, local service businesses and even eCommerce…
We’ve dialled in the approach to get predictable results.
(It works so well that I’m including a 60 day money back guarantee on this offer).
It doesn’t require any development skills.
And can be set up in as little as an afternoon.
So now it’s decision time:
Will you keep burning your ad budget, getting less than optimal quality leads?
Or will you click this button to get started today?
60-Day Money-Back Guarantee • Lifetime Access • Stream On Any Device
Check-out securely with Stripe or PayPal for instant access.
See you on the inside,
Paul Giannotti
ROI Obsession Founder
P.S. Wondering how well this works?
Here’s a tiny sample of the results we’re delivering, when we roll this out for clients:
1.3% Lead to sale rate for a luxury HOME developer
The client’s real lead spreadsheet, property sales marked in column Q.
☑️ Sales on homes ranging from $700k – $2m+.
☑️ Lead to Sale conversion rate 1.3% across both Google (Search, Demand-Gen & YouTube) and Meta (Facebook & Instagram).
☑️ ROI on marketing spend sitting at 1,807% (18X).
Leads That Convert at 20% Into High-Value Sales ($15K-$40K LTV)
The client’s real lead spreadsheet, high LTV sales marked in column O.
10%+ visit-to-lead conversion rate on conversion funnel.
20%+ lead-to-sale conversion rate (well above industry average).
$100,000,000+ SOLD FOR Single Team
The client’s real lead spreadsheet, showing lead volume over 12 month period.
✅ 10,000+ qualified sales leads generated.
✅ Sales team converting 1% into sales.
✅ Sold 100+ properties (average sale value of $854,633).
BEFORE AND AFTER: DRAMATIC IMPROVEMENT IN LEAD QUALITY & SALES OUTCOMES
Yet another real example of what happens when we correctly train the targeting algorithm on qualified leads.
After the tweak you’ll learn how to do:
Same Google Ads targeting. Same budget. Wildly different results.
70% increase in “connected” rate.
77% reduction in “unqualified” leads.
And most importantly:
450% increase in sales (4.5X increase in sales off exactly the same ad spend and traffic source).
FREQUENTLY ASKED QUESTIONS
Q. What exactly am I building here?
A. You’re building a Lead Qualification Funnel Stage – a process that automatically converts basic leads into qualified, enriched, scored & segmented prospects. This is a real operational system, not just theory.
Q. I’m not a marketer. Can I still implement this system?
A. Absolutely. The system is designed for business owners and marketers at any level. You’ll discover the psychological principles, question frameworks, tools and even a fast-start template to implement this easily.
Q. How long does it take to start seeing results?
A. You’ll start generating better qualified leads within the first day of implementing. The AI feedback loop begins optimizing your ad targeting within 1-2 weeks as conversion data flows back to the ad networks.
Q. Is this method compliant with ad network policies?
A. Absolutely. This method provides richer, more accurate conversion data to ad networks, which they prefer for their targeting algorithms.
Q. Do I need marketing or copywriting experience to improve my ad results with this method?
A. While helpful, it’s not required. The workshop includes my conversion formula framework, psychology principles, and question templates that handle the “copywriting” for you.
Q. What’s included in the Mini-Workshop?
A. Strategy training, implementation guides, question templates, live demo walkthrough, case studies, and more.
Q. Is this just a workshop? Or is anything done with me?
A. This is a simple, fast-implementation workshop. My goal for you in taking this Mini-Workshop is to have you implement. We offer personal feedback on your lead qualification quiz once you’ve created it following the steps in the mini-workshop.
Q. How long will this take me to build?
A. You can set up your complete lead qualification process in one focused afternoon. The workshop is designed for same-day implementation with immediate results.
Q. Does this work if I don’t have a big ad budget?
A. Yes. This system reduces your cost per qualified lead by improving targeting efficiency. You can start with any budget and see improvements in lead quality and sales conversion rates.
Q. Will adding a qualification quiz hurt my conversion rates?
A. No. The two-step process we use is designed to maintain high initial front-end conversion rates, while dramatically improving lead quality on the back-end. You’ll see case studies showing 80%+ completion rates on the qualification quiz.
Q. How is this different from other lead generation methods?
A. Most lead-gen “experts” focus on quantity OR quality – whereas this system delivers both. The AI feedback loop and systematic qualification approach is unique, allowing ad networks to optimize for qualified leads, not just any leads.
Q. Is there a guarantee?
A. Yes. Money back guarantee if don’t see improved lead quality within 60 days.
THIS IS YOUR OPPORTUNITY
ONE EASY DECISION, MORE QUALIFIED LEADS
AVAILABLE NOW • INSTANT ACCESS
Limited Time Price Drop
Hurry! Price increases to $67.00 soon – get access today before the update!
Lifetime Access • Stream On Any Device
Check-out securely with Stripe or PayPal for instant access.
BACKED BY OUR 60 DAY MONEY BACK GUARANTEE
THE QUALIFIED LEAD ENGINE MINI-WORKSHOP
THE QUALIFIED
LEAD ENGINE
MINI-WORKSHOP
LEAD ENGINE
MINI-WORKSHOP
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DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM ROIOBSESSION.COM.
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JD
John D.
redeemed 45% OFF the Qualified Lead Mini-Workshop
