SHORTCUT YOUR RESULTS
ROI Obsession Digital Ad Playbook
Discover the proven digital ad & conversion funnel frameworks we use to drive explosive sales growth for clients across 30+ industries.
READ NOW TO DISCOVER:
- The 4 common growth constraints when running digital ads (and how to fix each to unleash FAST results).
- Why Google and Meta’s $100B+ investment in machine learning AI is changing digital ads forever. What you need to know NOW to take advantage of this new techology.
- Why you may be reaching only 10% of potential buyers (and targeting options for the other 90%).
- Why “easy” leads often cost you sales, and what to do instead.
- Conversion Funnel architecture that’s proven to convert 234% more qualified leads from the same traffic.
- How to build a Qualified Lead “Feedback Loop” system that trains ad algorithms to send you more of your best prospects.
No opt-in required:
Qualified Lead Engine Mini-Workshop
This comprehensive playbook reveals the frameworks we’ve used to generate qualified leads and drive $200M+ in sales for clients across 30+ industries.
INSIDE THIS TRAINING:
- The 4 common Digital Ad Growth Constraints (and how to fix each).
- How AI is changing the Digital Ad game – why Google and Meta invested $100B+ in machine learning. How to work with these algorithms, not against them.
- Why you may be reaching only 5% of potential buyers. And what you can to do to capture the other 95%.
- Why “easy” leads often cost you sales, and what to do instead.
- Conversion Funnel architecture that’s proven to convert 234% more leads from the same traffic.
- How to build a Qualified Lead Feedback Loop system to train ad algorithms to send you more of your best prospects.
Get instant access today:
Book: Digital Ads For New Home Sales
The modern digital ad system that’s helped developers sell $200M+ in new homes by generating qualified leads at scale – with 1%+ lead-to-sale conversion rates.
waiting FOR YOU:
- Stop competing for scraps on property portals. How to reach 10-20X more local buyers and convert them at rates that make traditional lead sources obsolete.
- Why Google and Meta’s AI can now find home buyers better than you can (and the exact framework to exploit it).
- The “Conversion Funnel” method generating 234% more leads from identical traffic (with split-test proof from live campaigns).
- How to eliminate junk leads while capturing 6-7 qualification data points – without hurting conversion rates.
- Why relying on property portals means you could be missing 90% of potential buyers – and what to do instead to reach the ENTIRE local market.
- Why “cheap” Facebook leads rarely close – and how to fix the quality problem (our clients close over 1% of Meta leads into property sales).
Plus so much more:
FROM THE BLOG
JOIN MARKET LEADERS DEPLOYING CUTTING-EDGE DIGITAL STRATEGIES
REVENUE DRIVING DIGITAL MARKETING CASE STUDIES
Helping Grow Aussie Health eComm Startup Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
450,000+ units sold worldwide with strong international expansion.
67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
$85,000,000+ In Sales For Melbourne Townhouse Sales Team
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into actual sales.
🏆 100+ properties sold at average sale value of $854,633.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads Strategy With Conversion Optimisation
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With Comprehensive 12-Month Digital Marketing Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
FREQUENTLY ASKED QUESTIONS
What makes ROI Obsession different from other digital ad agencies?
Direct response copy is in our DNA. Conversion design and funnel architecture are our passion. Digital Ads are our specialty. We blend these disciplines with a ruthless focus on data and real business outcomes; such as directly-attributable revenue and ROI on marketing spend.
We deploy cutting edge data‑driven advertising systems that turn digital ad spend into leads and revenue. Our systems convert ad traffic into leads, qualify and enrich leads, and work with Ad Network targeting AI to better target more buyers with your ad spend.
When most agencies want to charge you setup fees, creative fees, and retainers, we offer performance-based pricing options. When your agency is suddenly hard to reach while things aren’t going right, we’re always there because we only accept win-win relationships where our mutual success is aligned.
How does the Performance‑Based Pricing work?
It’s simple! We do away with setup fees, creative build costs, and monthly retainers. And simply offer a low cost per result. This could be per qualified lead, or per sale. The fee starts from as low a $30 per conversion event, however it’s influenced by a range of factors such as the specific conversion event, your industry, the ad spend budget, and so on.
This model is reserved for proven funnels / validated offers. However we also offer a 10 Day Trial Sprint for $2,497 in which we’ll build out your digital ad campaigns and conversion funnels, and run a 10 day trial to get a performance benchmark. Please Book A Call to have a chat if this interests you.
Why don’t you charge setup or creative fees?
We believe creative and strategy should serve performance – not be another cost line on your invoice. That’s why we cover those upfront. Since we invest in building everything, ROI Obsession maintains ownership of the ad accounts, assets, and creative during our engagement. This allows us to move faster, test aggressively, and continually optimise for conversions.
Which ad platforms do you use?
We run campaigns across Google and Meta – that means Search, Display, YouTube, and Gmail / Discover on the Google side, and Facebook and Instagram on the Meta side.
Here’s how it works in simple terms: Google is where people are actively searching for what you sell – it captures high‑intent leads. Meta is where we create demand – turning cold audiences into warm, interested buyers through strategic targeting and storytelling.
We run both platforms in sync, using data from each to make the other smarter. This means your targeting gets sharper, your cost per lead drops over time, and you reach more real buyers for every dollar you spend.
What industries do you work with?
We work with businesses across a wide range of industries – basically, anywhere that ROI can be measured, leads can be tracked, and results truly matter. Here are some of the industries we’ve built successful campaigns in:
Accounting, information technology, dental, childcare, real estate, events, cleaning, retail, investing, consulting, technology, trades, financial planning, SaaS, psychology, apps, education, physiotherapy, finance, health and fitness, digital products, property, roofing, industrial, equity partners, pest control, manufacturing, and membership programs.
If your business relies on measurable leads or sales, our systems are designed to help you scale efficiently and profitably.
How quickly will I see results?
We typically launch new campaigns within two weeks of onboarding. Once live, you’ll usually start seeing results within 24 to 72 hours (in some cases the first few hours).
From there, performance compounds. Each week’s conversion data is used to refine targeting, improve funnels, and lower your cost per result over time.
Is there a contract or lock‑in period?
No long‑term contracts. You can pause, scale, or exit anytime.
What’s the first step?
Book a free intro call. We’ll review your goals, your current setup, and map out what kind of results we could help deliver. No hard sell, just clarity and a plan of attack.
