AUTOMATION & AI
Use automation to turn repetitive tasks into revenue opportunities.
We build intelligent systems that work 24/7, so your team can focus on closing deals.
Marketing Automations
Intelligent email sequences and multi-touch campaigns that nurture prospects automatically. We build behavioral trigger systems that respond to user actions in real-time, delivering the right message at the right moment.
- Welcome sequences introducing new leads to your brand story
- Lead processing and sales engagement flows
- Abandoned cart and browse abandonment recovery flows
- 6-12 month nurture campaigns for high ticket sales nurturing cycles
Lead Qualification
Automated qualification systems that filter and score leads before they reach your sales team. We've perfected an elegant system to maximize lead volume while enriching and qualifying at the same time.
- Multi-step questionnaires capturing budget, timeline, and decision authority
- Conditional logic routing qualified leads to sales, others to nurture
- Point-based scoring systems ranking leads by conversion probability
- Automatic disqualification saving sales team time on poor-fit prospects
CRM Integration & Sales Support Automations
Seamless connections between marketing systems and your CRM platform with intelligent sales support workflows. We automate lead routing, task creation, and follow-up reminders so nothing falls through the cracks.
- Real-time lead sync with Salesforce, HubSpot, Pipedrive, Zoho, and more
- Round-robin assignment distributing leads fairly across sales reps
- Automatic task creation and follow-up reminders for sales teams
- Instant SMS and email notifications when high-value leads arrive
Chatbot Development
Conversational AI assistants that engage website visitors 24/7, answer common questions, and qualify leads automatically. We build intelligent chatbots that feel natural while capturing valuable prospect information.
- Natural language processing understanding visitor intent and questions
- Qualification flows capturing contact info and routing to appropriate teams
- Knowledge base integration answering FAQs without human involvement
- Seamless handoff to live chat when human intervention is needed
Email Automation & Drip Sequences
Sophisticated email campaigns that nurture leads over weeks or months without manual intervention. We build sequences that educate, build trust, and systematically remove objections.
- Time-based drip campaigns delivering educational content on schedule
- Respond to website visits or content downloads
- Re-engagement campaigns winning back dormant prospects
- Testing across subject lines, content and send times
SMS Automation & Text Campaigns
Text message automation delivering time-sensitive communications with 90%+ open rates. We build compliant SMS campaigns for marketing, sales, and urgent notifications.
- Promotional campaigns with trackable links and conversion tracking
- Lead nurture incorporating SMS
- Integrate with Twilio (or any SMS provider with an API)
- Compliant opt-in/opt-out management
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
AUTOMATION RESULTS
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads & Conversion Optimisation
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
27X Revenue Growth With ‘Full Funnel’ Social Proof Marketing Strategy Powered Up By Facebook Ads
🏆 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
🏆 Able to scale revenue from Facebook Ads 2,778% (to over $110,000/month).
🏆 Generated 364 customer testimonials in 12 months for ongoing social proof.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
