LEAD GENERATION
We build systems that attract, capture, and qualify high-quality prospects.
Ready to get your sales team busy?
Local Lead-Gen Campaigns
Geographic-targeted advertising designed to capture prospects within specific service areas. We combine location-based targeting with local intent keywords to drive qualified leads for service businesses.
- Geo-fenced campaigns targeting specific cities, zip / postal codes, or radiuses
- Local search optimization capturing "near me" and location-based queries
- Geo-optimized copy & design
- Google Search, Demand-Gen & Meta Ads
Lead Magnet Campaigns
Value-first content offers exchanged for contact information. Use your PDF guides, checklists, calculators, templates ot videos to build your email database.
- Use PDF guides, checklists, templates, calculators and videos to build your list
- Multi-channel distribution across Google, YouTube, Meta and LinkedIn
- Post-conversion 'Next Steps' page to maximise sales opportunities
- Instant delivery of lead magnets through CRM / marketing automation platform integration
Events & Webinar Campaigns
Live or automated webinar registration systems building anticipation and commitment. We create indoctrination sequences ensuring high show-up rates and engaged attendees.
- Live webinar, on-demand replay, and in-person event promotion
- High-converting webinar registration pages
- Zoom, WebinarJam, or EverWebinar platform integration
- Integrate with digital ad campaigns to push your webinar out to a wider audience
Landing Page Optimization
Conversion-focused page design engineered to transform visitors into leads. We use direct-response copywriting, persuasion psychology, and proven design frameworks to maximize conversion rates.
- Mobile-first design with sub-3-second load times
- Message-match between ad copy and landing page headlines
- Strategic friction placement qualifying lead intent
- Trust signals, testimonials, and social proof positioned for maximum impact
Lead Qualification & Enrichment
Elegant qualification systems that collect essential information while filtering out unqualified prospects. We use strategic questioning to enrich lead data before it reaches your sales team.
- Multi-step questionnaires capturing budget, timeline, buyer intent, etc.
- Automatic disqualification of poor-fit prospects saving sales time
- Lead scoring & segmentation opportunities directly integrated to your CRM
- 80-85% completion rates through behavioral design principles
CRM Integration + Notifications
Seamless connection between lead generation systems and your CRM. We ensure leads flow instantly into your sales pipeline with real-time notifications and data mapping.
- Integrations with Salesforce, HubSpot, Zoho, Pipedrive, and many more
- Instant email notifications to sales reps when leads arrive
- Custom field mapping ensuring data accuracy
- Round-robin assignment distributing leads fairly across sales teams
Lead Scoring
Automated point-based systems ranking leads by quality and purchase readiness. This helps sales teams prioritize follow-up efforts on prospects most likely to convert into customers.
- Automated lead scoring during lead generation
- Custom scoring based on your business needs
- Integrate lead scores directly into your CRM
- Segment marketing automations based on lead score
INDUSTRY EXPERIENCE
- Accounting
- Apps
- Childcare
- Cleaning
- Consulting
- Dental
- Digital Products
- Education
- Equity Partners
- Events
- Finance
- Financial Planning
- Health & Fitness
- Industrial
- Information Technology
- Investing
- Manufacturing
- Membership Programs
- New Home Sales
- Pest Control
- Physiotherapy
- Property Management
- Psychology
- Real Estate
- Retail
- Roofing
- Saas
- Supplements
- Technology
- Trades
HEAR FROM CLIENTS
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Lachlan Berry
Onest Health
“We launched a Facebook Ad Campaign 10 days ago, which Paul wrote the copy for, and it’s already bringing in over 50 new customers every day with plenty of room to scale. If you have the opportunity to work with Paul, take it!!”
Lisa MacQueen
CleanCorp
“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”
Patricia Cheah
Blackburne Property Group
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy! Over last 12 months 1.3% of leads converted into property sales across both Google and Meta Ads.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
Chrissy Roil
Petit Early Learning
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy – a massive THANK YOU!”
Nick Stephenson
xAPI
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Janan Pettifer
Development Agency
“We’ve now sold over $100M in townhouses directly from the leads Paul and the guys at ROI Obsession have generated for us. We tried Facebook and the portals before, but nothing’s matching the quality and volume they can deliver.”
LEAD-GEN RESULTS
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
🏆 13% conversion rate from cold traffic.
🏆 20:1 return on Google Ad spend.
$100,000,000+ In Sales For Melbourne Townhouse Sales
🏆 10,000+ qualified sales leads generated across all channels.
🏆 Sales team converting 1% of leads into new home sales.
🏆 100+ properties sold at average sale value of $854,633.
1.3% Lead To Sale Rate For A Leading Perth Luxury Apartment Developer
1.3% lead-to-sale conversion rate across both Google and Meta channels.
1,807% ROI on marketing spend (18X return on investment).
30+ confirmed purchases tracked through CRM.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
🏆 360 qualified leads generated from 3,329 clicks (10.8% click-to-lead conversion rate).
🏆 42 property management contracts secured from qualified leads.
🏆 11.7% lead-to-sale conversion rate (significantly above industry average).
Increased Funded Loans By 527% In 3 Months Using Granular Google Ads & Conversion Optimisation
🏆 527% growth in Funded Loans via Google Ads (first 3 months).
🏆 62% decrease in Cost per Funded Loan via Google Ads.
🏆 Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Conversion Funnel
🏆 Landing Page conversion rate: 6.9% (cold Facebook traffic).
🏆 Average Cost Per Lead: $31.60.
🏆 33% conversion from enquiry to funded loan.
🏆 Overall client acquisition cost maintained under $100 per new client.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
🏆 85% YoY increase in overall monthly leads across all locations.
🏆 106% YoY increase in monthly enrolments (2X growth).
🏆 $9.9M annual revenue uplift from improved enrollment performance.
Unheard Of Conversion Rate Of 38.2% Of Visitors Into Leads Using Conversion Opt-In Page, Email & Google Ads
🏆 38.2% conversion rate on the landing page (running a mix of cold Google Ads and house email list traffic).
🏆 Successfully attracted qualified dental professionals to training courses.
🏆 Generated high-quality leads through strategic lead magnet approach.
393% Growth In LinkedIn Followers (To 7,400) Using Expert Thought Leadership Content Marketing Strategy
🏆 Average conversion rate of 19.6% on landing page visitors.
🏆 Over 7,400 followers on LinkedIn (up from 1,500 followers when we started).
🏆 393% growth in LinkedIn following through consistent thought leadership content.
